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Department Definition
The Commercial & Engagement Division is responsible for driving strategic engagement programs and initiatives that support Expo City Dubai’s objectives, delivering commercial, educational, and social value. These initiatives include attracting relevant and significant local and international entities to set up their headquarters within Expo City; developing programs that contribute to the transfer of knowledge and exchange of experiences; enhancing the City’s positioning as a hub of excellence and a centre for innovation, education and sustainability; developing strategic partnerships; and integrating businesses, SMEs, educational entities, students, and innovators as part of a cohesive ecosystem.
Opportunity Responsibilities
The Senior Manager, Business Engagement is responsible for supporting the identifying and pursuing of new business opportunities and partnerships that align with the organization’s strategic goals as well as managing the relationship life cycle with existing tenants. This includes developing and growing relationships with clients, key business partners and stakeholders, as well as strategically curating and operating a business ecosystem that promotes the collaboration of all stakeholders at Expo City Dubai & develops a one-stop-shop to provide everything that a business needs to thrive and innovate.
The main responsibilities for this role include:
Strategic Responsibilities
- Support the delivery of a business development and engagement strategy
- Help Develop strategic engagement initiatives that establish and maintain strong external relationships with key stakeholders, clients and partners (including commercial and business entities, business associations, and commercial & trade offices)
- Oversee the Lifecyle of partnerships, from identification and vetting to contract negotiation and ongoing management
- Develop and implement a tenant experience strategy which ensures a high level of satisfaction among tenants
- Assist in formulating the business ecosystem strategy for the Commercial & Engagement Division of Expo City Dubai
- Plan, execute, and evaluate community outreach programs to strengthen Expo City's reputation in innovation and sustainability
- Identify alliances and partnership opportunities that contribute to the ecosystem's success
- Support negotiation and execution of partnership opportunities, including involvement in deal-making processes.
- Foster business-to-business engagement within Expo City Dubai’s facilities, attractions, and events
- Develop relationships with core anchor tenants to activate collaboration and co-creation opportunities
- Monitor market trends in innovation that are pertinent to Dubai, the UAE, and the region at large
Operational Responsibilities
- Help drive the delivery of a new business pipeline aligned with our purpose of creating a global community with a vision to champion innovation and sustainable living, thinking and collaboration
- Guide new tenants through the onboarding process, ensuring a smooth transition from contract signing to move-in and operation commencement.
- Regularly engage with tenants through various channels, providing updates, gathering feedback, and ensuring that their concerns and queries are addressed promptly.
- Act as the point of contact between tenants and Expo City Dubai service departments to ensure seamless service delivery.
- Manage and resolve any tenant-related conflicts or issues, aiming for mutually beneficial solutions that strengthen the tenant-Expo City relationship.
- Implement strategies and initiatives aimed at increasing tenant retention rates, based on feedback and data analytics.
- Provide regular updates and reports on tenant satisfaction, issues, and other relevant metrics to Expo City Dubai management
- Create and manage high-quality PowerPoint presentations for executive meetings, stakeholder engagement, and other high-profile events
- Attend and participate in relevant industry events, conferences, and meetings, representing Expo City Dubai effectively
- Oversee the timely and budget-compliant completion of multiple projects
- Curate and execute business ecosystem events to enhance networking, engagement, and value within Expo City Dubai
- Assure client satisfaction with delivered events and products
- Engage and secure partnerships with potential tenants and other entities beneficial to the ecosystem, including Government, Academia, Accelerators, incubators, and service providers
- Manage operational aspects of onboarding new partners, from contract signing to implementation
- Develop and maintain communication channels for partner and community updates
- Collaborate with other departments to align partnership goals with company-wide strategies
- Continuously promote awareness of the entire ecosystem
- Provide regular progress reports to management and lead meetings and events as required
- Ensure high-quality, professional work to contribute to the department's success
Skills
10+ years of managerial experience in business development as well as:
- Bachelor’s degree or equivalent in business or related field
- Strong commercial skills and experience
- Proven ability to develop and realize a sales pipeline
- Strong project management experience
- Strong verbal, written and presentation skills
- Strong relationship management skills and experience
- Strong Ability to multi-task
- Customer service orientated
- Strong team player with effective intrapersonal skills