Senior Content Editor (Temporary Contract)

The Senior Content Editor will be responsible for creating engaging, compelling, and high-quality copy in both English and Arabic to support a company's marketing efforts and enhance its online presence. This role involves writing copy for a variety of materials, including websites, email campaigns, social media posts, promotional materials, and other marketing campaigns.

The Senior Content Editor will work closely with the marketing team to ensure that all copy aligns with the company's brand guidelines and messaging, and to ensure that the copy is optimized for search engines and is easily understood by the target audience. The goal of this role is to create copy that resonates with the target audience, effectively conveys the company's messaging, and helps to achieve the marketing and sales goals of the organization.

The main responsibilities for this role include:

Strategic Responsibilities

• Developing and executing copywriting strategies: The Senior Content Editor will work with the marketing team to develop and execute copywriting strategies that align with the overall marketing plan and support the company's goals and objectives.
• Creating high-quality, engaging copy: Senior Content Editor will create high-quality, engaging, and well-researched copy in both English and Arabic for a variety of materials, including websites, email campaigns, social media posts, promotional materials, and other marketing campaigns.
• Ensuring brand consistency: Senior Content Editor will ensure that all copy aligns with the company's brand guidelines and messaging, and that the tone and voice of the copy are consistent across all materials.
• Optimizing copy for search engines: The Senior Content Editor will optimize all copy for search engines, using keywords, meta descriptions, and other tactics to increase visibility and drive traffic to the website.
• Measuring and analyzing the success of copywriting efforts: The Senior Content Editor will measure and analyze the success of copywriting efforts, using metrics such as website traffic, conversions, and engagement, to continuously improve copywriting strategies and tactics.
• Staying current on industry trends and best practices: The Senior Content Editor will stay current on industry trends and best practices, and continuously update their knowledge and skills to remain a valuable asset to the company.
• Collaborating with cross-functional teams: The Senior Content Editor will collaborate with cross-functional teams, including marketing, design, and technology, to ensure that all materials are consistent, cohesive, and effective.
  

Operational Responsibilities

• Should produce high quality work that require no additional oversight or reviews
• Review 2- 4 social media posts per day to ensure they align with Expo City Dubai's copy guidelines.
• Create English and Arabic copy for the Expo City Dubai website that covers an average of 5-6 web pages per month, including events, restaurants, general pages or additional page updates.
• English and Arabic copy for marketing campaigns, including banners, social media posts, and other promotional materials.
• Review the English copy and write all the Arabic for 2-3 monthly emailers.
• Additional marketing requests that might come up, such as copy for brochures, and other materials.
  COP 28 requirements which will include web, social and emailers

8+ years of relevant experience including focus on copy writing
Proficiency in Arabic and English as well as:

• Education: A bachelor's degree in marketing, communications, journalism, or a related field is preferred, although relevant work experience may be substituted for education.
• Copywriting experience: The Senior Content Editor should have several years of experience writing copy for websites, email campaigns, social media posts, promotional materials, and other marketing campaigns.
• Proficiency in English and Arabic: The Senior Content Editor must have excellent writing skills in both English and Arabic, with a strong understanding of the nuances of each language and the ability to write copy that is culturally appropriate for the target audience.
• Knowledge of marketing and branding principles: The Senior Content Editor should have a deep understanding of marketing and branding principles, and how to create copy that supports these principles and enhances the company's image.
• Knowledge of search engine optimization (SEO): The Senior Content Editor should have a solid understanding of SEO best practices and how to optimize copy for search engines to increase visibility and drive traffic.
• Ability to work independently: The Senior Content Editor must be able to work independently, prioritize tasks, and manage multiple projects simultaneously.
• Strong interpersonal and collaboration skills: The Senior Content Editor must have strong interpersonal and collaboration skills, and the ability to work effectively with cross-functional teams, including marketing, design, and technology.
• Attention to detail: The Senior Content Editor must have a meticulous attention to detail and a commitment to producing high-quality, error-free copy.