Senior Associate - Content

Working with the Line Manager, the Senior Associate – Content is responsible for managing all phases of creative development work from concept, execution and implementation overseeing the creation of posters, video teasers, and digital shoots ensuring the design output is consistent with the brand guidelines, across digital and traditional media for Firdaus Studio and Firdaus Orchestra

The main responsibilities for this role include: 

• Work closely with Line Manager to develop content guidelines and framework highlighting the Firdaus Orchestra and Firdaus Studio’s
• Monitor the Firdaus Orchestra and Firdaus Studio content activities, such as the website and all social media digital content
• Maintain and update website content such as news, concerts, events, etc. as required by Line Manager
• Leverage programming/rehearsals/recordings to create content that would, showcase the Firdaus Orchestra and Firdaus Studio potential, and translating the same to marketable assets to assist in attracting revenues
• Determining which types of content will be most effective in reaching target audiences
• Maintain content that increases patron, audience and client engagement (as applicable) with the Firdaus Orchestra and Firdaus Studio social media accounts
• Envision creative content possibilities for each event that highlights the theme and objective; prepare storyboard and mood board briefs for recommendation to Line Manager
• Be the point of contact for designers, social media and creative agency(s) to materialize the brief and ensure consistency with brand guidelines such as posters, brochures, program books, video teasers etc.
• Create and update as required in-house basic design collateral (e.g. ads, invitations, simple flyers, miscellaneous needs)
• Proofreading captions and any other text inclusions in digital assets and ensure alignment to brand guideline
• Be the point of contact for photographers and videographers to provide briefs for each event and ensure accurate specifications for angles, main subject, color grading, and overall look and feel is followed
• Manage and maintain digital assets such as images and video clips
• Liaise with Line Manager and Associate – Marketing and Comms for any digital asset requirement and provide recommendations for selection depending on usage
• Monitor public response on Firdaus Orchestra and Firdaus Studio web and social media pages and flag inappropriate material in close coordination with social media agency
• Work with Line Manager to research on topics related to the company’s products or services to create compelling content for press release, websites, and other marketing materials
• Tracking and analyzing the performance of digital content with the use of digital tools that measure key performance indicators and metrics
• Creating, maintaining and actively tracking a streamlined digital content calendar
• Contribute content required for relevant award entry submissions for Firdaus Studio and Orchestra and support Senior Manager in the overall submission process including coordination with internal stakeholders and external parties.
• Contribute to the programming calendar and highlight key opportunities for both digital and live performances from a content perspective
• Ensure compliance with any copyright and branding guidelines
• Establish and maintain positive contacts with Expo stakeholders to ensure smooth management of content requirements

2-4 years’ experience in advertising, graphic design as well as: 

•  Bachelor’s degree in related field
• Knowledge in Adobe Photoshop and/or Premiere or any editing software
• Excellent creative skills and attention to detail
• Ability to create and sustain key networks for the business
• Skilled in creating powerful, compelling written communications
• Good organizational and time-management skills
• Able to work effectively and flexibly within a diverse team environment
• Able to manage and build strong relationships and create opportunities
• Transparency, integrity and honesty